The store has been totally revamped and has a magical feel to it with twinkly fairy lights and a warm inviting atmosphere. It includes separate baby, girls, boys and shoe department. A stunning fitting room and a fabulous Wii game area where children can entertain themselves while adults can shop. Cheeky Monkeys has always prided itself on the level of service it provides and we will be offering layaway services, with payment plans so customers can spread the cost of their shopping. Loyalty card schemes, where more spending is rewarded with a gift of a £25 voucher.

We have a huge footwear department upstairs, where all our staff are fully trained Start Rite shoe fitters and will ensure the perfect fit on your child’s foot, from first shoes up to school shoes in an adult size 7.

We want to get to know our customers and their children, so that the shopping experience will be enjoyable and after every purchase each child will receive a ‘Cheeky Treat’ from us.

Owner Helen Tonge is thrilled to be opening in Lincoln, having previously traded in the very same building as Janel Shoes for over 13 years prior to Charles Clinkards moving into the premises. Having been in retail for over 20 years, Helen is hoping to re-connect with some of the children who she has fitted their shoes over the years, who now may have children of their own. It is a very exciting time, we have recruited a fantastic team of experienced retail staff and we are hoping that the people of Lincoln will come and check out Cheeky Monkeys for themselves very soon.