Small Business Saturday
SMALL BUSINESS SATURDAY: SUPPORTING LOCAL BUSINESSES
Small Business Saturday, a celebrated tradition worldwide, has been gaining momentum across the city of Lincoln. This annual event, typically falling on the first Saturday of December, is a day dedicated to promoting and supporting local small businesses. In Lincoln, the Lincoln Business Improvement Group (Lincoln BIG) is working in partnership with the Small Business Support Officer from the City of Lincoln Council to play a pivotal role in championing this initiative, ensuring that the vibrant local business community receives the recognition and support it deserves.
Small Business Saturday encourages locals and visitors to shift their holiday shopping focus from big-chain retailers to the smaller, independently owned businesses that play a great role in the local economy. This campaign emphasises the importance of buying locally and supporting those enterprises that contribute significantly to the unique character and vitality of the Lincoln community.
Lincoln, with its historic charm and thriving small business scene, is the ideal place to celebrate Small Business Saturday. Local shops, boutiques, restaurants, and artisanal craftspeople all play a crucial role in shaping the character of the city. Throughout the month, Lincoln BIG are delighted to spotlight local small businesses, to help boost foot traffic and sales.
By shopping at local businesses, residents and visitors become active participants in preserving the uniqueness and vibrancy of Lincoln’s community. It’s a day when commerce, community, and culture come together to celebrate the businesses that make Lincoln a truly special place. Each business brings its own unique charm and offerings, contributing to the overall vibrancy of the Lincoln’s small business community.
Danielle, Relationship & Operations Manager at Lincoln BIG, commented “Lincoln offers an incredible range of small businesses, and there’s no better time to support and showcase their diversity then Small Business Saturday. It’s not just about shopping; it’s about investing in our community, celebrating local entrepreneurship, and preserving the heart and soul of our city.”
Becki Taylor, Small Business Support Officer at the City of Lincoln Council added: “Lincoln has a great small business community and what better way to showcase the offer Lincoln has by supporting Small Business Saturday. This is a great national campaign, and we encourage all customers in Lincoln to go out, shop local and support small businesses in the city.”
Lincoln BIG is pleased to have provided resources and assistance to small businesses in anticipation of Small Business Saturday. This includes guidance on marketing, promotions, and marketing materials. This assistance empowers local businesses to make the most of the increased foot traffic during this critical shopping day.
