Lincs in Focus: Life:Lived Photography. We chat to local business owner Elora Viano about the importance of recording memories…
Tell us a little about your background?
I have a colourful background, to say the least. I have had the honour of travelling the world and living in three different countries. All of this made me appreciate the importance of recording memories for all the places I have been and have lived. I was an English teacher before moving to the UK. I’m a mum to two amazing girls and wife to a very patient husband. As well as mum to a cat and three fish!
What made you go into photography?
Honestly, I have always had a passion for photography. I had a little camera when I was a child, but properly fell in love with it when I was in high school. I learned in the darkroom, and used film for years. With the advent of digital photography, I turned to digital. I practiced photography as a hobby for a number of years before deciding to make a business of it.
Describe how you operate for people who haven’t seen your work before?
Over the years I have found my niche, which is what I am becoming known for. I specialise in natural and authentic family photography. My aim is to capture candid and fun moments, focusing on interaction and emotion rather than perfection and posing. I mostly shoot outdoors or in people’s homes, although I do have a small studio for babies and toddlers.
My pictures are edited to look a bit like film photography, possibly because that is where my roots are, but mostly because I feel it gives a timeless, family memory quality to the images. I’m also an advocate for printing your pictures!
How have things been running through the last 12 months of changes?
It has been difficult to say the least. It is hard to plan, and since photography is not considered essential, I have been closed more often than open. But I have tried to keep busy by updating my website etc, as well as photographing my family. During the first lockdown I also did doorstep portraits to help raise money for the NHS.
What are your hopes for the rest of the year and beyond (knowing things are always changing!)
I’m hoping I will be allowed to shoot soon – at least outdoors! I would like to run a number of mini sessions this year – bluebells, wildflowers, and new to this year – best friends. I think this is certainly one we have all learned to appreciate more than ever! I would also love to be able to organise some of my family underwater sessions as well, once pools are allowed to open again.