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Lincs in Focus: Life:Lived Photography. We chat to local business owner Elora Viano about the importance of recording memories…

Tell us a little about your background?
I have a colourful background, to say the least. I have had the honour of travelling the world and living in three different countries. All of this made me appreciate the importance of recording memories for all the places I have been and have lived. I was an English teacher before moving to the UK. I’m a mum to two amazing girls and wife to a very patient husband. As well as mum to a cat and three fish!
What made you go into photography?
Honestly, I have always had a passion for photography. I had a little camera when I was a child, but properly fell in love with it when I was in high school. I learned in the darkroom, and used film for years. With the advent of digital photography, I turned to digital. I practiced photography as a hobby for a number of years before deciding to make a business of it.
Describe how you operate for people who haven’t seen your work before?
Over the years I have found my niche, which is what I am becoming known for. I specialise in natural and authentic family photography. My aim is to capture candid and fun moments, focusing on interaction and emotion rather than perfection and posing. I mostly shoot outdoors or in people’s homes, although I do have a small studio for babies and toddlers.
My pictures are edited to look a bit like film photography, possibly because that is where my roots are, but mostly because I feel it gives a timeless, family memory quality to the images. I’m also an advocate for printing your pictures!

